CROSS-BORDER AND E-COMMERCE

Cross-border e-Commerce is the hybridization product of Internet and global business, which is growing rapidly. 35% of consumers currently shop on sites based outside of their home county throughout the world (Frederick, 2015).

Cross-border e-Commerce market value still keeps increasing and showing no signs of slowing down. The drivers of cross-border e-Commerce are mainly from the consumers, due to the globalization and digitalization, the customers and consumer behavior have changed a lot.

There is a high distance on the logistics cost and timeliness between the consumer’s expectation and the real operation. The cost of the logistics has become the most concern for both the business organization and the consumers during cross-border eCommerce (Parry 2015). Besides, most of the consumers expect the delivery time for cross-border product can be within one to two weeks, however, most of the delivery time for cross-border product are beyond the control of the business organization and the logistic provider, due to the long-distance delivery and customs checking.